How to Achieve the Ghost Mannequin Effect in Your Product Photo

Product photography is an integral element of consumer business, and it significantly impacts customer decision-making. The focus of this article is to help you create high-quality ghost mannequin images that enhance your product appeal, increase brand recognition, and maximize revenue.

Definition of Ghost Mannequin Effect

The ghost mannequin effect refers to the methodology of combining two or more images to eliminate the mannequin or the model from the picture and only displaying the product. It involves capturing images of the product from different angles, stitching them together, and removing unwanted objects.

Importance of Ghost Mannequin Effect in Product Photography

Ghost mannequin images create a 3D effect, giving customers a better representation of your product. By eliminating the distracting features, you allow the product to be the focus of the image. This effect increases the chances of purchasing by resulting in higher engagement, better user experience, and better branding by showcasing the product\\\’s features and providing better product knowledge.


Equipment and Tools Required

To achieve the ghost mannequin effect, you require specific equipment and tools.


Firstly, it is essential to have a camera with high resolution to allow for image manipulation without image quality loss.


A tripod is a necessary tool to maintain a stable and consistent camera position.


A mannequin is a necessary component to conveying the desired shape and fit of the product.

White backdrop or Seamless Paper

A white backdrop or seamless paper helps to create a consistent background in the final image.

Other Necessary Tools

Tape, clips, and pins can be used to ensure that the product is placed in the desired position.


Preparation is key for a successful photo shoot. A lack of preparation could lead to flaws and errors in the image captured.

Choosing a suitable location

A location that provides adequate space, and the right amount of light, will promote a successful photo shoot.

Setting up the equipment and tools

Ensure that the equipment and tools are correctly assembled and set up.

Positioning the Mannequin and backdrop

The mannequin and backdrop should be in a location where they can receive enough light to avoid shadows.


Camera Settings

It is essential to understand the camera\\\’s functionality to adjust settings, such as aperture, shutter speed, ISO, white balance, and aspect ratio, to achieve the desired effect.

Lighting Techniques

Lighting techniques are pivotal in achieving the ghost mannequin effect. Different lighting techniques can produce varying effects in the final image.

Use of Lightbox

A lightbox is an excellent way to ensure even lighting on the product.

Artificial Lighting

Artificial lighting provides a controlled and consistent lighting environment.

Natural Lighting

Natural lighting is an option, but it is harder to control.

Strobe Lighting

Strobe lighting is the best option to freeze the product\\\’s movement and deliver sharp and precise images.


Positioning and Angling the Lights

It is essential to position the lights in such a way that the product receives even lighting from multiple angles.

Capturing the Image

Once the camera settings, lighting, and other necessary aspects are accounted for, capturing the image requires the following steps:

Placing and Positioning the Mannequin

Ensure that the mannequin is in the correct position before shooting.

Shooting in RAW Format

Shooting in RAW format preserves the quality and provides a better platform for post-processing.

Shooting from Different Angles

Capturing the product from multiple angles ensures that the final image is thoroughly represented.

Using a Remote or Timer for Camera Shooting

A remote or timer allows the photographer to capture the product without physically manipulating the camera.


Post-processing is a necessary step to achieve the final image. The following techniques are essential:

Image Cropping

Cropping the image helps to eliminate unnecessary parts.

Background Removal

Background removal ensures that the product is the only focus of the image.

Adjusting Brightness and Contrast

Adjusting brightness and contrast helps to improve the image\\\’s overall quality.

Image Retouching

Image retouching removes any blemishes or defects in the product.

Enhancing Color Saturation

Enhancing color saturation provides a more vibrant and appealing product representation.

Ghost Mannequin Effect in Different Product Categories

Ghost mannequin images are relevant to every product category, and the following categories particularly benefit:


Clothing is a prime product category that can benefit significantly from the ghost mannequin effect. By eliminating the mannequin, customers will have a clear view of the clothing structure, movement, and texture.



Jewelry requires a detailed and high-quality image to showcase the product\\\’s intricate details.


Accessories can be tricky to photograph without the mannequin\\\’s presence. The ghost mannequin effect is ideal for providing a view of the accessory without interference.


Footwear can be captured in detail that demonstrates the shape and durability of the product.


Electronics can be captured to demonstrate the product\\\’s functionality.

Image File Types

Image files are significant to the final product, and using the right file type is necessary:

JPEG is a compressed format that reduces the file size but may result in loss of quality.

PNG is a lossless file format that preserves the quality but has a larger file size.

TIFF is a high-quality format used in professional settings, but the file size is enormous.

Image Resolution and Size

Image resolution and size are necessary for maintaining image quality.

Digital Zooming

Digital zooming reduces image quality, and therefore, should be avoided.

Image Resolution for Online Stores

Online stores require high-resolution images that depict accurate and clear product representation.

Image Size for Different Social Media Platforms

Social media platforms such as Instagram, Facebook, and Twitter have different image size requirements.

Importance of Consistency

Consistency in product photography promotes better branding, creates better user experiences, and improves revenue.

References to Tools and Software

Various tools and software can aid in achieving the ghost mannequin effect, such as Adobe Photoshop, Clipping Magic, GIMP, Fotor, and CorelDRAW.

Outsourcing for Professional Results

Outsourcing to a professional photo editing service can ensure that the final image is of the highest quality.

Advantages of Outsourcing

Outsourcing provides access to professional expertise and specialized services that may otherwise not be available.

How to Select an Outsourcing Company

Choosing an outsourcing company requires research to ensure that the company can deliver the desired results.

Communication with the Service Provider

Regular communication with the outsourcing service provider ensures that the final product meets specific guidelines and requirements.

Common Mistakes to Avoid

Mistakes can occur when creating the ghost mannequin effect. Here are some common mistakes to avoid:

Poor Lighting

Poor lighting can result in inadequately lit images and may even produce shadows.

Wrong Angles and Positions

Capturing images at the wrong angle can significantly impact the final product result.


Inconsistent images hinder product appeal and can turn potential buyers away.

Lack of Post-Processing

Lack of post-processing can leave images unsuccessful and unappealing.

Shooting in JPEG Format

JPEG format reduces quality and can affect post-processing results.

Best Practices for the Ghost Mannequin Effect

The following practices are vital for creating a successful ghost mannequin image:

Using Neutral Colors

Neutral colors provide a simple back-drop for the product to stand out.

Avoiding Reflections

Reflections can occur, regardless of setting, and must be avoided to ensure clear images.

Keeping the Mannequin in Shape

Keeping the mannequin in shape promotes an accurate representation of the product.

Avoiding Over-Editing

Over-editing can significantly impact the quality of the image and the product representation.

Examples of Well-Executed Ghost Mannequin Effect

Examples of well-executed ghost mannequin images can provide inspiration and clarity for those looking to create their.

Comparison of Before and After Images

A side by side comparison of before and after images can showcase the difference, demonstrating the ghost mannequin effect.


The ghost mannequin effect is a significant component of product photography that is critical to creating high-quality images. By following the outlined steps, the ghost mannequin effect can transform product images and increase revenue, better branding, and better user experiences.


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